How to Build an Online Platform: YouTube

Photo credit: clasesdeperiodismo on Flickr

So wayyyyy back in 2014 I started an online platform series. I covered Twitter, blogging, and tumblr, then decided I'd wait until I had more experience with YouTube before I talked about that avenue. 

I just recently crossed the 10,000 subscriber mark on my YouTube channel, bookishpixie, (which is a bigger following than any of my other social media sites, which is somewhat surprising because it's nowhere near the oldest of my social media accounts)—and it's honestly the most active community base I have, which has translated to a surprising (or maybe not surprising?) amount of book sales and editing clients. I guess you could say I have more experience now. So let's talk YouTube.

YouTube birthday: May 6, 2014 (nearly three years!) 

Subscribers: 10,315 (as of this writing)

Total views: 446,511 (as of this writing)

Time spent weekly: Roughly two hours. 

 Tips: 

• Try to make your videos looks as professional as possible. This means getting a decent camera that can record in HD (which nowadays doesn't require anything super expensive), paying attention to lighting and sound, and learning how to edit videos. I'm somewhat lucky in the sense that I have an Associates in Digital Media/Film and did a year of a film-focused degree at an art college, so I have plenty of experience learning how to work cameras (and their manual settings), how to light a scene, and how to edit video. Not everyone has that obviously, but the good news is a lot of it is common sense and is pretty easy to learn. I want to one day upgrade my camera to a DSLR and get lighting equipment when I have more of disposable income, but I've made do with a relatively cheap camera and using just natural light and room lighting along with my camera's exposure settings to get mostly decent shots.


• Figure out a script style that works for you. Some people like to write out an entire script, others prefer bullets. I'm more a bullet person, and I try not to write more than a sentence or two per bullet. I like using bullet points because it keeps my vlogs flexible and sounding more casual—and also I don't trip up on the exact wording that way, which helps a lot. (I also use the same technique for public speaking.) The exact method you use matters less than figuring out a method that works for you.


• Like literally every other social media channel, the biggest key is to post consistently. I’ve already written a whole post about why posting consistently is so important, so I’m not going to get into that again. But the main benefit to YouTubers is by posting consistently, you’re allowing your viewers to get into the habit of checking/visiting your blog on a regular basis. For me, that means every Tuesday. Whether that’s weekly, bi-weekly, several times a week or monthly is up to you, but no matter what, consistency is key.


• Similarly, your content should be somewhat consistent, too. For me this means I vlog about books, writing, and publishing, with few exceptions. It also means I try to keep my vlogs under four minutes whenever possible—because that's what I've always done and it's what my viewers expect from me now. And many of them have said they appreciate the brevity (and to be honest, so do I—it's a lot easier to edit and caption a short vlog than a long one!). 


• Cross-posting. Cross-posting is helpful for just about every social media avenue, whether it's blogging, reviewing, Instagramming, etc. YouTube is no exception—I cross-post to Twitter, my blog, Facebook, and tumblr. Most of my traffic still comes from YouTube natively (which is great!) but cross-posting definitely helps get the word out.


• Answer the (serious) comments. Yes, I've mentioned this for other social media sites, and yes it applies to YouTube, too. The different thing about YouTube is viewers are pretty used to being ignored in the comments, so when you do respond, they take note and kind of love it. But obviously you can ignore and report/block jerk comments because those happen from time to time. The comments on my YouTube channel are the most active of any of my social media sites—not only do viewers ask questions and comment on the vlogs, but they respond to each other, too. As a bonus, I've gotten a lot of great vlog ideas from questions and suggestions people have made in the comments, so really, it's a win-win. 

Have you ever considered starting a YouTube channel?

Twitter-sized bites:

Looking to build a YouTube channel? @Ava_Jae shares her experience and a few tips. (Click to tweet) 

"Find a script style that works for you," and other YouTube channel building tips from @Ava_Jae. (Click to tweet)

How to Become a Writer YouTuber

So back in May 2014, I made a vlog to introduce myself to the internet. Prior to that, I had a stack of books as my avatar on all my social media sites, and for whatever reason, I thought the way I would show my face to the internet should be through a vlog rather than a selfie.

I made a channel, bookishpixie, just for that vlog, and then thought, what the hell? I'll just keep doing this.

So I did. And to be honest, I wasn't really expecting all that much in terms of subscribers—I figured there probably weren't that many writers on YouTube, right? It just seemed so different from the written media I was used to seeing writers interact on, and I knew of only a couple writing-related channels, so I figured there probably just wasn't much a demand for it.

Wellllll I was wrong. So wrong.

Turns out, there are a lot of writers and people interested in publishing on YouTube—and I have to say, the writerly community there has been one of the most supportive and welcoming I've ever seen.

So how do you vlog and build a community on YouTube? It's not as difficult as you might think.

Vlog preparation:

1. Decide on a topic. Like blogging, this is easily the hardest step—figuring out what to vlog about. Luckily, I have nine times as many blog posts as I do vlogs, so if I ever really get stuck, I sometimes go through my archives and pick a topic I've blogged about but haven't vlogged about. Because while some of my YouTube audience has peeked over at my blog, a lot haven't, and even though I share my vlogs on the blog here too, I am more than well aware that most of you haven't read all 900+ posts, so reviving a topic here and there can be helpful for everyone.


2. Bullet points. While some YouTubers rely on a script, I personally prefer to just jot down a few bullet points of the main things I'm going to cover, then improvise everything in between. This helps because I never sound stilted or get stuck trying to remember the exact phrasing of my script, and it also keeps things flexible. (Note: I use this same approach for speeches, too! Bullet points are so much easier to remember than line by line scripts.)


3. Film! There's actually a lot that goes into this step—setting up lighting, figuring out where to put the camera, resetting the white balance and exposure on the camera every time I turn it on, etc. I have an advantage here in that I went to school for film for three years, so I know the basics in camera prep, but I'm also missing a lot of the professional gear I had access to in film classes way back when, so...maybe one day. Now I have most everything set up the way I want it all week so all I have to do is turn on the lights and camera when I'm ready to go.


4. Edit. I have a Mac, so I use iMovie to edit all of my vlogs. Generally, I split up the vlog editing over three days (Thursday-Saturday). Day one: importing and cutting out the pauses and obvious mess ups (I do one long take instead of multiple takes, so this means when I mess up when I'm speaking I just stop and restart. During this step, I remove the in-between silences and frustrated outtakes). Day two: choosing the best takes/deleting duplicate takes (I repeat everything three times ish when vlogging) until I have the basic vlog. Day three: detailing (trimming clips, adding text when needed, cutting more if the vlog is too long, etc.) Note: I personally try to keep vlogs four minutes or under whenever possible, because too much longer than that and people start to lose interest.


5. Upload to YouTube. This is actually multiple steps—the uploading itself, creating the title picture that will be the still when the vlog isn't playing, filling out the description for the vlog, and writing out the captions. I usually do this on Mondays.

So those are the basics for getting the vlog up. In terms of growing your channel, the main steps I've relied on are basically the same as growing any other social media account.

• Consistent posting. I decided from the start I'd do one vlog a week (Tuesdays). Vlogs are a lot of work, so the weekly post works well for me because it doesn't add too much work to my already packed social media schedule. The reason consistency is so important, however, is because the more consistently you post, the better your audience will know to come back. Plus it shows your audience that you're committed and aren't going to just drop off the face of the internet.


• Pay attention to your community (answer the comments). I can't tell you how many times I've had commenters say how nice it is to hear back from me, because most of the channels they comment on never get responses from the creators. While answering *all* the comments may one day be unfeasible (if the channel gets too big, for example), it's good to show your community that you're involved and listening to what they say. I'm not always able to answer channel comments quickly, but I do try to make sure I get to as many of them as I can.


• Cross-post. Cross-posting whenever possible is sooooo helpful. I cross-post all of my vlogs to the blog here (which then links to my Twitter), tumblr, and Facebook. Cross-posting is a great way to get discovered and spread your creation around—you never know when a tweet or tumblr post will go viral and get you a host of new subscribers, even months after you posted.

So those are my YouTube channel-building tips! I definitely recommend vlogging if it's something you think you could consistently do—it's been a great experience for me even though I was *completely* terrified of the camera when I started, and has not only helped in terms of getting the word out for my blog and book, but has also made me way more confident when public speaking. Bonus! :)

Have you ever considered vlogging?

Twitter-sized bite: 

Curious about what goes into running a YouTube channel? @Ava_Jae breaks down some steps and tips. (Click to tweet)

How (Not) to Write Amazing Villains

Photo credit: L. Marie on Flickr

Darth Vader. Lord Voldemort. President Snow. Professor Umbridge. These are names that will forever live in infamy in our minds—names that struck fear in the hearts of more than a couple characters.

As writers, we often like to analyze the best of the best to discover their secrets so that we too can write characters worthy of being listed with them. After much research, I have uncovered the keys to brilliant villains, and because I’m a generous person, I’m posting them for all of you to see.

So, without further ado, here are the only tips you will ever need to write the perfect villain.*

Ten Keys to Writing Amazing Villains:

1. Evil name. No villain can be successful without an evil name. This is why Peter Pettigrew will never be listed beside Lord Voldemort. He was doomed from the start with such a silly-sounding name (sorry Peter, but Lord Pettigrew just doesn’t have the same ring to it).


2. Evil eyes. The eyes—oh! The eyes! Unless your villain has terrifying eyes, how can you expect him to terrify the other characters with a single glance? Don’t handicap your villain by giving him normal (or worse—pretty) eyes.


3. Evil monologue. This really goes without saying (because we all know how crucial the monologue is), but monologues make or break your villain. If your antagonist doesn’t go on for at least five pages about his nefarious plot to destroy the world with his excruciatingly evil death ray and how there’s nothing your protagonist can do about it, then it doesn’t matter how evil his eyes are because he (or she) has failed as a villain. 


4. Evil lack of hair. No one will take your villain seriously with a full head of hair. Can you imagine Lord Voldemort with hair? Exactly.


5. Evil mustache. The twirly kind, so your villain can spin his finger in it while monologing. (And yes, even the female villains require one).


6. Evil laugh. Case and point: MegaMind. 


(via Dhruv1sCeLT on YouTube) 


7. Evil smile. To be revealed just before your villain does something particularly nefarious, so that your protagonist knows something horrific is about to happen. And just to be creepy. Because all villains are creepy.


8. Evil cat/snake/pet. Voldemort had his snake, Umbridge had her kitten obsession and the Grinch had his dog. Coincidence? I think not.


9. Evil lair. Living in a normal home or suburb will slowly leech away your villain’s evilness. This must not happen. Give him a lair—preferably one with skeletons hanging on the walls and horrific torture devices and his death ray pointed at the sky. That way, when he captures your protagonist and brings him back to the lair, his evilness with literally resonate off the walls. 


10. Evil evil. This is the MOST IMPORTANT point. It doesn’t matter how evil his name or eyes or cat is if your villain’s evilness is not appropriately evil. Your antagonist must not have even a single redeeming quality, or his whole character will be ruined. Ruined! Your villain must live, breath, think and eat evil (cauliflower will do. Cauliflower is very evil).  The moment your reader starts to sympathize with your villain is the moment he has lost his credibility. Whatever you do, don’t let your villain show even a glimmer of un-evilness.

So that’s it. You now know how to write the most evil, terrifying villain in existence. Now get to work.

*= Assuming you want your villain to be so cliché-ridden that no one will be able to take him seriously at all.

What evil keys would you add to the list? 

Writing and Love

 “It’s like falling in love, no matter how bad your last breakup is, when you’re falling in love you think this time it’s going to be perfect.”—Amanda Hocking

I got this quote off of an interview on YouTube I saw two days ago of (as you deduced from the tag) indie extraordinaire, Amanda Hocking. Maybe it’s because it was timely for me since I’d just finished my WIP hours earlier, but the quote resonated with me.

Because to me at least, starting a new book is exactly like that. When you start a new manuscript you don’t think about the others sitting in the drawer (or hard drive, as it may be). You’re focused on the story, you fall in love with your new character, your new plot twists, your new moments.

Some days the writing comes easy and the words come pouring out and at the end of the day you’re elated with your progress. Some days each word fights its way out and you want nothing more than to throw your keyboard (or laptop) across the room and scream at the sky.

But then you reach that magical moment where you can write “The End” and it’s all worth it. Because you just finished your manuscript and you have a real, completed full-length story written by your hands. Sure there’s a lot of work ahead. Sure there will be editing, writing and re-writing. But it’s written and it’s is special, you can feel it. Something inside you is tempted to believe that this time it’s really going to happen.

But it’s not always perfect.

I think every writer goes through this, which is why it makes the rejection even harder. We all have faith in our books; otherwise we wouldn’t put them out there. So to be told repeatedly in (as often is the case) a form letter no less, that our work just doesn’t have that spark, is devastating. It’s like, as Amanda put it, a bad breakup.

It doesn’t hurt any less each time the query process comes to a close and the manuscript takes its place with the others, and yet when we start a new story it’s rejuvenating. Beautiful. New characters, new journeys, new worlds! Your words take a life of their own and you fall in love all over again.

The cycle is exhausting, but that’s just part of life as a writer. And although I’m not yet published, I know without a shadow of a doubt that the heartbreak is worth it. I love every second of being a writer. Because it’s not about being famous and making it big.

It’s about the story. The characters. The writing. And ultimately, it’s about you.  

Here’s the full interview. I found it refreshing and inspirational. Hope you guys do, too: