4 Things I've Learned From Vlogging

Vlogging, for me, began as an experiment. Something to try out to help get over my anxiety around having my face online. Ultimately when I decided to stick with it, it was largely because the new medium was fun to play around with, and I figured maybe it'd help broaden my platform, though I really wasn't expecting much in terms of reception for a channel about books and writing.

Luckily, I was wrong. Though YouTube is far from my oldest platform, it has undeniably become my largest and most interactive audience by far. It turns out, there are loads of writers out there looking for tips to help better their writing on all media formats—not just the written ones.

I've now been vlogging for a number of years. And here are some things I've learned along the way.

  1. YouTube's audience isn't just trolls. YouTube kind of has a reputation for having a large audience of trolls who get kicks filling YouTubers' comments with meanness and/or grossness. I was pretty worried about this when I first started vlogging, but I'm glad I took the risk because my experience has been far from the stereotype. Have I encountered jerks making rude comments about my appearance or presentation? Yes. But to be honest, I'd say as of right now with over 13,000 subscribers, for every troll comment I get, I get like fifty genuine comments. Maybe even more. My ratio right now is probably about the same as Twitter, and though that might change as my channel grows, my experience over the last couple years has been largely positive. 

  2. Relaying the same information in different formats works. While not all of my YouTube videos are a vlog version of already-existing blog posts, many of them are. I was a little hesitant about doing this at first—after all, the blog posts exist!—but I quickly learned the audience on YouTube is largely not interested in jumping over to my blog unless I don't already have a vlog about a topic they want. It even works on my blog too, because obviously most of you haven't read all 1,167 blog posts on Writability, so it allows me to go over information I covered a while ago in a new way. 

  3. If you do what scares you repeatedly, it (sometimes) becomes less scary. I was terrified of putting my face online when I did my first vlog. To the point where when my friends took pictures with me, I asked them not to put the pictures on Facebook for years because the prospect of having my likeness on the internet sent me spiraling into anxiety mode. I started my YouTube channel after I'd started actually treating my anxiety, which then made it possible for me to push past it enough that I posted my first vlog. And my second. And my third. Vlogging was pretty terrifying at first, but the more I did it, the easier it became. And now it doesn't scare me at all—and I actually quite enjoy it. :) Bonus points, vlogging has made public speaking a million times easier—in large part because the process is pretty nearly the same, I can just see my audience instead of staring into a camera. 

  4. In terms of income, YouTube has a pretty decent conversion rate. It's hard for me to compare this to my other social media sites, because people don't regularly tell me on Twitter or my blog when they've decided to get my book because of my presence there. But for whatever reason, people on YouTube do—and the number of times I've heard from my YouTube audience that someone bought my book because they like my channel is way higher than I was expecting. Same goes for my freelancing—I've had quite a few clients discover me on YouTube and hire me from there. Now I've just recently started monetizing my vlogs that have over 10,000 views, and though I'm not making a ton from that, it's still a little extra something that will only grow over time as more vlogs hit 10,00 views. Or I decide to lower the threshold. 

So those are some things I've learned from running a channel on YouTube. Do you watch writers on YouTube?

Twitter-sized bite:
Over 150 vlogs later, @Ava_Jae shares 4 things they've learned from running a YouTube channel. (Click to tweet)

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