Vlog: 4 Questions Every Pitch Must Answer

Whether you're working on a query, proposal, back cover copy, or just need to be prepared to talk about your book, there are four questions every pitch must answer. Do you know what they are?

Does your latest pitch answer these four questions? 

Twitter-sized bite: 

Working on a query letter, elevator pitch, or back cover copy? @thegabecole talks about 4 essential questions every pitch must answer. (Click to tweet)